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Picle

The Story

Alex Harding is the creator of Picle, an app that lets you take a picture and record a sound at the same time. These individual image and sound “Picles”can then be put together as a story and played back together. It’s a way of digitally pickling your memories.

Alex works for innovation agency Made by Many and had the inspiration for Picle during a Bank holiday visit to the seaside. To tell the apps story Paul Wyatt chose to have Alex front the film and take him and the audience back to where he originally came up with the idea in the quirky Kent coast town of Broadstairs. The film became a social video success story with over 20,000 views within two days of it being released. During the same period the app received
over 30,000 downloads.

“The story of Picle is a lovely film.”

Ben Malbon
Marketing Director, Google

CLIENT:

FILMED, DIRECTED & EDITED BY:
Paul Wyatt

RUNTIME:
1 x 4.5 mins. (Approx.)

YEAR:
2012