D&AD Brand Storytelling Trailer
Paul Wyatt worked with D&AD to develop over 90 minutes of original video content for a new online course called “Brand Storytelling“. It features interviews, case studies, guidance and insight from Sir Alan Parker, Gary Hoff, Al Maccuish, chairman and chief creative officer of TBWA, Peter Souter, Jon Kallus, Managing Director of RSA Films, Kai Hsiung and a brand profile of Innocent Drinks with Dan Germain taking us around Fruit Towers.
This trailer was used as a recruitment tool for the course.
Communicating their evolving brand story is very important to innocent. They began their story selling smoothies at a music festival and since then have become a truly global brand with offices opening around the world. Dan discusses the challenge for innocent is making its story relevant internationally in this film by Paul Wyatt which was originally produced by Paul as part of a series of films for D&AD.