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The Game of Circularity

The Story

The RSA Great Recovery created a stand reflecting circularity in action: from design, through manufacturing, to waste, with loops for redesign and repair.

Centre stage rolled the Circular Economy Train…nostalgic, engaging and fun; this enormous Brio set certainly drew the crowds. Players were tasked with manufacturing a household product by making real design decisions, about material type, business model and supply chain, at a series of ‘design junctions’ as their engine traversed the route,

The genius of the game was that it enabled The RSA Great Recovery to show, at a glance, not only the complexity of circularity but also the deterministic nature of design in deciding the fate of products.


1 x 4 Mins. (Approx.)