D&AD Brand Storytelling
Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. A D&AD Award is recognised globally as the ultimate creative accolade, entered and attended by the best from around the world.
Paul Wyatt worked with D&AD to develop over 90 minutes of original video content for a new online course called Brand Storytelling: How to use narrative to sell. The course features interviews, case studies, guidance and insight from creative officer of TBWA, Peter Souter, Jon Kallus, Managing Director of RSA Films, Kai Hsiung and a brand profile of innocent drinks.
“This was the first time D&AD have developed online content, so it was essential that the films were not only concise and informative, but also beautiful and engaging. Paul delivered on all fronts.”
Foundation Manager, D&AD